The service of contextual advertising Google AdWords has got a new feature – Unique Reach. You can use it to track the number of unique users who saw your ad, and at the same time the total number of ads viewed per user.
Unique Reach, according to the AdWords team, will make advertisers more effective, in particular, it will be possible to assess not only the number of hits, but also track how much time viewers spend watching a particular advertisement.
You can learn more on the official website AdWords.
