Elon Musk (center), Twitter CEO Parag Agrawal (left), company founder Jack Dorsey
Never before has a single person mobilized so much money for a company purchase.
San Francisco, New York “Extraordinary” is a term that seems strangely pale in the context of Elon Musk. The richest man in the world is planning a trip to Mars, wants to have high-speed subways run through the USA and has revolutionized the car industry. But the purchase of Twitter is exactly that, even in Musk’s dimensions: extraordinary.
Twitter’s board of directors accepted its $44 billion buyout offer on Monday. However, the platform has hardly any differences to Musk’s other companies such as the electric car manufacturer Tesla or the rocket company SpaceX.
In Silicon Valley, a question is therefore hotly debated: what does Musk want with Twitter?
To answer them, Handelsblatt spoke to a dozen insiders, including investors, current and former employees of Twitter as well as competitors.
Everyone agrees on one thing: the text messaging service has great potential. But this is hardly used.
