Menlo Park Facebook group Meta is taking the biggest step to date to make money with its expensive acquisition of WhatsApp. The chat service opens the platform for all interested parties, through which companies can communicate with their customers via WhatsApp. Facebook FOUNDER Mark Zuckerberg made it clear at the announcement on Thursday that the offer was intended to appeal to both small and large companies.
WhatsApp changed its terms of use for the new service last year. Concerns that more data from the chat service should be shared with Facebook caused a lot of excitement. The Group has always stressed that the adjustments are only about creating a framework for communication between companies and their customers.
The Facebook group had bought WhatsApp in 2014 for about 22 billion dollars in the end. Before that, WhatsApp lived on the fee of one dollar a year, after the acquisition, Facebook struggled to establish a new business model for the service. There are repeated calls in politics that WhatsApp must be split off from Meta in order to ensure more competition in chat services.
