Perhaps in all professional fields is the so-called dark working methods of deceit, copyright infringement and other unpleasant things. They have in SEO. When using these methods could seriously raise the position of the website and make search engines “like” it. But times are changing. And all because of new search algorithms for Google.
They had wised up, and to deceive them is now practically impossible. The search engine has learned to track almost all of the techniques of “black” SEO. He not only reacts to, but also can lower the rank of your site in search results and use other methods of punishment “objectionable”. Therefore, such methods should be abandoned as soon as possible if you haven’t already. Better to concentrate on creating unique content, improving UX and design.
Common practices of “black” SEO
- A glut of keywords. Once this approach has attracted the attention of the search engines. Now too frequent use of keywords has become a symptom of low-quality content, so it is ignored by search engines.
- Copying. Involves using other people’s materials without permission. Today, this approach can cause not just a reproach to users, but also problems with the law.
- Disguise. A deceptive way to attract attention to the user when something is suggested, but not carried out. But nothing but a minus to the reputation it will bring.
- Invisible text and links. Was used to improve the ranking, but today is more inefficient.
- The link building. A very common practice before, aimed at the purchase of external links, or the receipt of irrelevant links.
Methods of “white” SEO
In this case, always the emphasis is on creating interesting and high quality content aimed at people and not search engines.
To improve the ranking makes sense:
- Focus on creating value for your audience content.
- To optimize your content for all device types.
- Create a landing page, ideally, is different for different categories of customers (depending on their behavior on the site, age and other factors).
- To use schema markup.
