The new format promotional video that lasts 6 seconds, YouTube began promoting in January 2017 at the Sundance film festival. Now initiative videohostinga company supports more advertising agencies and brands. What is the feature of short clips, and whether to run this type of advertising?
French manufacturer of tires Michelin has recently launched a 6-second ad splash on YouTube. Director of retail sales Candace Clack explains that in this way they are trying to attract to your product to the attention of a younger audience.
TBWA advertising Agency that creates commercials for famous brands, says that this kind of ad it is better to hold the audience’s attention. And their colleagues from Mother New York have released a short video called The High Diver. With its creation, the advertisers have tried to better understand the philosophy of the brand, to use a second clip efficiently.
According to a study by Google, only 1% of the records does not cause any response from the user, and 61% of all shows have increased the awareness of the brand. Service healthy food Green Chef uses for advertising in social networks the video content, a duration of 7 seconds. Enterprise Manager observes the productivity of this method to explore the classroom with the services of the company.
So, starting in 2018, YouTube will completely waive the 30-second ads and focus on the shorter format.
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