Why is it important to use Google Tag Manager?

There are a lot of different tools that can measure the impact of your digital efforts. However, there are not many of them that can compete with Google Tag Manager (GTM). It can not only measure your efforts, but can also help you maximize it, as you can learn about where you should turn up your efforts a little.

However, it is important that it is made clear that GTM is not a tool used for itself. It functions as a link between your website and other tools such as Google Analytics, Facebook Ads, etc. You can measure a ton of different things with Google Tag Manager, which includes, among other things, the following:

Inquiries via contact forms
Newsletter signups
Call
Transactions on e-commerce sites
Revenue on your webshop
… and much more

The clear advantage of GTM is not that it is able to measure and collect data. It is that it is able to pass your data on to other analytics tools and ad platforms. Therefore, you can use the collected data in Google Analytics, Facebook Ads, Pinterest Ads and several other third-party tools.

How can you use Google Tag Manager?

Google Tag Manager is a tool you can use to get a good understanding of how your digital marketing is performing. In such a case, it is a good idea that you use Google Tag Manager in collaboration with Google Analytics. If you do so, you are ensured that you get the maximum out of the collected data.

If you make use of these two tools, you open up a sea of different possibilities. You can bl.a. evaluate which channels generate the most conversions, leads, signups to your newsletter, etc. This is an advantage, as it means that you can get an overview of how you can get the most out of your marketing dollars.

Put another way, you can see which channels give you the greatest value for money. Since most businesses today use a multitude of different channels to market themselves online, not everyone is in control of which of them is doing the best. You can get that under control with Google Tag Manager.

Get professional help with Google Tag Manager setup

Not everyone knows about Google Tag Manager. Also, not everyone knows how to set it up. Whether you are in one category or another, it is important that you do not throw yourself into setting it up. Instead, you should ally yourself with a professional agency that can handle this for you.

If you are not already using GTM, do not hesitate to spend money on setting it up. You will find that in a short time you have earned your investment back home. In fact, it is easy to set up, and therefore it does not cost much either. That’s why it’s worth every penny.