Companies use content marketing primarily to introduce potential customers to products or services that they provide and thus improve your sales. However, practice shows that the content can contribute to sales growth indirectly, that is, even if it’s not a text description of the product and a call to buy it.
PR
Interesting PR-material certainly increases the sales. To wait when the press will react to any changes in your company, can be quite long. To simplify this process, it is enough to start a blog where you can post information-promotional in nature.
For example, General Mills started a blog, which has become a place of news, not only about their cases but also about food in General. This attracted the press, as it got a quick access to information about all the latest news of the company. What was placed in the blog, was the reason for the press to call and discuss the possibility of publishing news on the subject of activities of the firm.
Communication within the company
In 2015, Lenovo has decided to simplify for their employees, the communication process and created its own social network Social Champions. It staff can share interesting information, and leadership to inform all employees about important news. This innovation was introduced to employees from different departments and contributed to the cohesion of the team.
Product development
Of course, the content used and is used to promote products, but it can be useful to find solutions for its improvement.
For example, Basecamp started a blog in which businessmen, designers and developers share thoughts about their work. The company decided to make the most of it – she often takes their ideas adopted and uses to improve its own service.
