Approach to the promotion of social networks is changing. Today we will talk about the trends that will use every SMM-Manager in 2017.
Virtual reality
To do this, marketers to VR-technology only watched. Studied, experimented, trying to figure out whether the game is worth the candle. In 2017, the question “should I?” is not worth it. Now, from the arguments pass to concrete actions. The coming year will be a kind of starting point, a time when virtual technology will actively penetrate into digital marketing in General, including in social networks.
More precisely, already making inroads. For example, the company TOMS uses virtual reality to teach about his mission, One for One. The brand has a rule: selling one pair of shoes, the second he gives to needy children in developing countries. Video for VR TOMS withdrew during communication with children in Peru, allowing viewers to be transported halfway around the world and stronger to feel the emotions of what he saw.
The vanishing content
The idea to publish content, self-liquidating over time, first to offer Snapchat. Now she picked up Instagram. And he certainly won’t be the last in this flash mob.
Endangered the content opens up opportunities on social networks for all companies. First, it’s a great hook to attract the user’s attention. He stirs his interest, reminding that, if not now, then the chance will be lost forever. In addition, the new option gives brands the opportunity to share something authentic.
Instant messengers and e-commerce
To call support in the event of problems is very common. But to write via messenger or receive your personal notifications from their favourite brand straight to your Viber – not so familiar. But this trend is gaining momentum right now. For example, the company uses the Hyatt Facebook Messenger for daily communication with customers. Via chat they can not only get answers to questions, but also to order services.
In other words, it goes to the fact that soon in social networks, users can not only communicate, but also to solve many other issues – to do shopping, book tickets, rooms in hotels, to rent, etc.
Conclusion
These were the main trends that are sure to be popular this year. The world is changing rapidly, new trends sometimes occur even from the air. Therefore, it is necessary to monitor relevant events and to seize the opportunity to learn something new about the digital industry.
