Well, when sufficient resources and can afford to use a variety of techniques to promote your business. But most of the time and money to spare, and need the results as soon as possible. In this case, it’s one thing to experiment with. In this article we have collected some effective growth hacking experiment, conducted by big brands. Perhaps the experience of others will be useful to you.
Trello
Who knows, Trello is a service for project management. Not so long ago, its creators have set a goal to improve the positioning of your product on website, to it from the first sight impressed the customers.
How can this be achieved?
Came up with 11 different titles, and each of them tested in the web and mobile versions of the website. The experiment was continued to obtain statistically significant results and lasted 2 weeks.
The result – the Conversion increased by 2% after the site posted the best of those 11 titles.
HubSpot Academy
In the past year, the company organized five additional courses of training to work with HubSpot. Naturally, the question arose as to attract more students. The company has sought to reach 1.5 certificate for the user before 2017.
How can this be achieved?
In the e-newsletter added the list of certificates available in the HubSpot Academy. Existing colored orange, and those that the user has not mastered, in gray.
The result – the Number of certificates per student increased by 18%.
Wistia
Provides video hosting services. For his team it is important that users always watched the instructional video, which contains a lot of useful information about how to use the service.
How can this be achieved?
After analyzing the statistics, the developers have noticed that most of the new users after registration, viewing an introductory video. It made the training.
Total – registration rates grew 15%.
