Advertising campaigns are successful and unsuccessful. And still – controversial, that is kind of PR provide, and the reputation of the creators stained. Especially a lot of dubious stock is held by producers of video games.
Here we have compiled just a few examples of their creativity. Or bad manners – to whom that is closer.
The devil from Electronic Arts
In 2010 he published the game Dante’s Inferno (“Dante’s Inferno”). Her story is a free interpretation of the namesake of the poem “the divine Comedy”. As the last hero, the player travels through hell, encountering on the way all its variegated inhabitants and taking in the suffering of sinners.
Game publisher Electronic Arts has managed this “hell” theme to beat in its public relations company. First, he announces the release of a simulator of a preacher Mass: We Pray, for pre-order which accused the players in the sacrilege. Then they released a charming video about the people, accusing Electronic Arts of heresy, and received in response to the accusation in one of the deadly sins – anger. And the icing on the cake was the discount on pre-ordered Dante’s Inferno for exactly 6 dollars 66 cents.
Bloody gifts of Richard Garriott
Richard Garriott – video game developer. And he knows how outside the box to promote them. For example, on the eve of the release of Shroud of the Avatar Garriott launched on eBay campaign to sell your own blood, spilled in the vessels of intricate form, just as a souvenir and decoration for the room.
The price of one such “trinkets” ranged from 6 to 13 thousand dollars. Later, apparently for especially violent fans, put up for sale the casket, with hair of Richard Garriott for 14 thousand dollars.
Attempt to make a joke of Bethesda
The best game of 2011 recognized The Elder Scrolls V: Skyrim. She was different and its public relations campaign. However, there were no devilry.
Developer Bethesda has just announced that it will provide a lifetime subscription to their games to someone who will call your child Dragonborn – the name of the main character of the game. But Bethesda immediately honestly warned: it is better not to do it, to tease the child will be.
But the risk-takers still found. Tom and Megan Kellermeyer called Depakinom his son, who, as ordered, was born on the day of the release of The Elder Scrolls V: Skyrim – 11.11.2011.
Custom-made “murder” in Facebook
The coolest killer in the world of gaming is considered to be agent 47. He is the most creative in terms of how exactly to kill. More precisely, even not, he and his creators. The talent they once again proved during the promotion of the game Hitman: Absolution – another story about the adventures of the 47th.
The creators have offered fans “to order the killing of” any person in Facebook in a specially created service and to explain why. Among the options were even such as “small Breasts” or “red hair”. After that, the service showed a video in which the 47th shooting account of the unfortunate victim.