Good SEO is constant work on the bugs. Even if your site has a high conversion and with other indicators there are no problems, you can always find a way to improve them. Not necessarily these options should be daunting and is only available for the elite. The proof is four the simplest method, is presented below.
Errors – no!
There are always some minor bugs like incorrect redirects or dead pages, links to which are still working. Only to reveal all these errors are among hundreds and thousands of website pages hardly possible. Actually this is not necessary! There is a wonderful alternative – online service Deepcrawl. Open it, paste the link to the website and see how the system parses the page and fixes the bugs. After this operation you will be surprised how much faster was work your resource.
Analytics from Google
Not everyone knows that the famous search engine gives the opportunity not only to seek information, but also to explore the search results. This is facilitated by the tool Search Analytics. With its help, you can find almost everything: how often do you visit what queries often get to your site, what position the resource in the results when a particular query and more. This service can also help in the selection of key words: just learn what search phrases often lead people to you, and use them in your content.
And something else from Google
Have Google and one miraculous service with not too laconic name “reverse search by picture”. It provides quite an interesting opportunity. First, it allows you to monitor those who without authorization uses your content and request to remove it. Using a reverse search you can also promote images with links to your website.
There are always some frequently asked questions to search. Using the service Answer the Public you will be able to recognize them! And then to adjust the content of your site for answers to frequently asked questions. The better you manage to do it, the more often Google will give your website users.