Those who develop their business in Instagram, it is useful to know about several “chips”, which at least this year, is recognized as an effective tools of raising sales.
Multi-format video
A key trend this year is the placement of the video in the news feed. Now commercials take up over 50% of all network traffic, and this figure is likely to grow.
Therefore, the main objective of the business in Instagram to develop interesting and catchy audience promotional video. And, in addition to the creative component, you must also have and understanding of certain rules. In particular, do not exceed the parameters of duration (maximum 60 seconds) and add text over the video (to the latter were clear when viewed without sound).
Work with the involvement of users
The ranking algorithm in Instagram now severely tightened. Of course, this could not affect the promotion strategy, which now requires constant availability of interesting content and active reaction of users to it. As a result, the word “organic reach”, “live account”, “permanent motivation of the audience” should be a key in your dictionary.
The statistics cheat not working
The reason is the same – the updated ranking algorithms in Instagram. They now monitor user activity in your account, the total number of likes and followers no longer plays a key role. So once again we recall that organic reach and constant communication with the real audience – the most effective way of promotion.
No obsessions
The rule “the more advertising the better” is out of date for Instagram including. People don’t like it when their news feed hammer ad, as a consequence, increases and their negative attitude towards the companies. The best option is to post two or three promotional posts per day. This quantity is enough to remind myself, no matter what field your company works – the rule works the same everywhere.
The involvement of well-known bloggers
By itself, this trend is not new, but Instagram was just gaining momentum. Its essence is to cooperate with well-known Internet personalities, to whose opinion is heeded by ordinary people. From the company it will not require much effort, but it will allow you to unobtrusively advertise its goods or services.
