While the majority of people being enjoyed warm summer days, the company continued to work hard on your image. We propose to evaluate the top 5 creative ideas born in the summer.
1. A short film Matthew Maconahy about Bourbon, Wild Turkey
After the controversial commercials for Lincoln Matthew Maconahy continues to explore the world of advertising. This time he not only became the face of the brand and acted as a Director for the new movie Wild Turkey.
6-minute video takes us to Kentucky, home of Bourbon Wild Turkey. Show viewers the process of creating the drink and the people that stand behind its production. After watching even hardened skeptics imbued with confidence that Wild Turkey is part of a national tradition, a truly American Bourbon.
2. The Dove project to fight sexism in sports
Last Olympics was the occasion to discuss not only sporting achievements, but also different attitudes to men athletes and women athletes. The latter often do not evaluate their achievements and appearance.
Dove launched the website, where we gathered the sexist remarks made by major publications like Cosmopolitan and the Daily Mail. Visitors can read these quotes and write a response to their author. The project was part of a larger campaign Dove – My Beauty My Say.
3. Rapha told about the magic of Cycling
Brand of professional clothing for cyclists Rapha has released an emotional roller Rapha Core. The beautiful scenery here is combined with the stories of people for whom Cycling has become an integral part of life. In this video you can learn how to make emotional contact with its audience.
4. Sonic the Hedgehog: so bad, which is good
The 25th anniversary of the release of Sonic: The Hedgehog party was organized with the live broadcast. Three and a half hours the audience “enjoyed” a strange noise in the background, intermittent sound and sometimes picture. Worse man dressed as Sonic danced only DJ. Guest singer forgot the words of the song, and culminated in a break in the broadcast, during which someone defiantly enjoyed eating pizza.
Undoubtedly this is a risky move – but in the end it worked. About the stream you can definitely say “so bad that is good.” If you don’t have several hours to watch this performance, take a look at a selection of the best moments of ether.
5. Old Spice has offered to play
For those who missed the absurd retrogram, Old Spice released YouLand. The connection is made through Facebook, you can play alone or with friends. Only the first three levels you have to hide from colleagues in the office, shoot the boss with a stapler and fight with the builders in the suit karate. Exciting wacky game that’s really hard to put down.
