Facebook provides a tremendous opportunity for promoting your business on the Internet. And this platform does not stand still, constantly increasing its already considerable Arsenal of advertising tools. This, of course, good, but, on the other hand, in such variety it is easy to get lost and miss important stuff. Designed to remedy the situation, the material in which we reveal a few points about creating ads in Facebook.
Season solves all
The price of the ads on Facebook is determined by a number of different factors. One of the most important among them is the number of accounts aimed at the same audience. The more they have, the more costly display advertising. For this reason, the cost of clicks, and it turns out so expensive for New year, Valentine’s Day and other significant dates.
Dialogues can be promoted
This option is available in Facebook a long time ago, but use it rarely. Most effective promotion of dialogues works for customer support services, for example through increasing the number of traffic to the site. It is important to remember that the conversion in threads, works best with users that have already visited your website and just want to get some additional information before you make a purchase.
A lot of text – little sense
This refers to the amount of text on the banners. Makes no sense to do bulk text paintings on the advertising image – nobody reads them, but they are more expensive. In Facebook more popular recordings with a small amount of text, and even without it.
Targeting similar users is always running…
In other words, this feature, Facebook is always on in advance. Thanks to her, your advertisement will be shown to the people, the social network deems relevant to the audience you specified. And this, in turn, will further increase conversion in CPA and small to increase brand awareness respectively.
…but the same rate – no
Bets with one click in Facebook will change depending on the market situation. Following yesterday’s strategy proved successful, may result in a complete collapse tomorrow. This means that you can monitor the status of the bets should always be made, correcting them as necessary.
Video advertising brings a serious response
The video helps to convey information is true. But at the same time videos really entice users, making them desire to stay on the page to learn the comments of other viewers to leave instead of continue. All this will provoke a sharp rise in the cost of the show for one transition.
