Millennials and members of generation Z who can’t imagine their life without digital environment, are today among the most active and independent in their thinking. Thus they gradually become Central objects of marketing communications.
It is clear that the old format of relations here will not work: digital-society dictates its laws with new rights and values of each party. To succeed, enterprises must follow the new unwritten rules. For all interested formulates Executive Director of Content & Social OgilvyOne Robert John Davis.
So what are the secrets of successful interaction today?
1. Full commitment
If it absorbs you completely, so it’s not your case. Passion especially important in online communication: here you offer the user a tangible product and emotional contact.
2. The importance of community
You work for a loyal audience for the sake of its creation. On a few, but the most loyal customers, which is usually not more than 20%, accounting for 80% of conversions and traffic.
3. Closeness to the people
Talk to your audience, breathe with her one air — the only way you will be able to give her what for her will be truly valuable.
4. The right of the goal
Develop a global purpose for which you will perform all daily tasks. Create your brand, its universe, and not just an anonymous product and content. Let each day be a new day development of the company.
5. The importance of the right message
Instead of addressing the immediate needs of clients — to act as “Ambassador of the future”, develop the right message and convey it to their audience.
6. Gradualism
Today’s hit business not assumed in the beginning that they can conquer such peaks. Just every day do their work as good as you can with a true interest and passion.
According to the materials: rusability.ru
