Approaches to search engine optimization vary from year to year. Keep a track of these changes is the only way to become SEO-an outsider. Offer you to get acquainted with seven major trends that will define search engine optimization in the next few years.
1. Automation
The demand for tools to solve optimization problems automatically, will grow more and more. Why boot routine, if you have widgets, plug-ins, scripts, and programs that help to achieve excellent results at a minimum cost of manual labor?
2. Volumetric descriptions of products in ads
Take the item cards on the websites of the online stores: until recently they were distinguished by brevity, even avarice descriptions. But, as it turned out, are interested in finely detailed descriptions.
Voluminous and interesting text about the product will provide a greater number of transitions by low-frequency queries. The trick is to write it in clear language used in the text of the wording must match the wording of the user requests.
3. The importance of social networks and SMM
Audience of social networks are growing. With that increase we have seen how social media has become universal platforms for promotion. In the coming years, their importance for SEO will increase. Search engines consider in the ranking the number of links to your site from social networks and other types of social responses. It is necessary to direct effort to ensure that people share information about your products, do repost your publications and reviews.
4. Video content dominates
The online video format is at the peak of its popularity. Preview clips shown in the extended snippets. Search for a video in a separate vertical. The video becomes viral content that instantly spreads all over the Internet.
The videos on the pages of Internet-shops, corporate blogs video reviews — if you haven’t switched to using video content, it’s time to do it. Otherwise you run the risk of hopelessly to keep up with life.
5. The transition to mobile
Launched by Google algorithm brought a mobile friendly optimized for mobile devices to the forefront. Modernity requires the development of mobile applications, adaptable design and interface of website work with smartphones, as well as considering the peculiarities of mobile search. More about that in the next two paragraphs.
6. Voice search and mobile assistants
A couple of years ago mobile assistants were useless toys, which made mistakes trying to recognize user commands. But now that the technology has been improved, voice search comes to the fore. Forward-thinking professionals who grasped this trend and begin to rebuild the promotion, using the queries in spoken informal language.
7. Local requests
Their main number is in mobile search: smartphones are often looking for dining/movie/entertainment near your current location. And since the number of owners of mobile devices constantly increasing, this factor will be increasingly important. In the search results, great advantage will get the company with the address and the location on the map.
