You regularly post new content to your YouTube channel, expecting viewers who will later become customers. But for some reason, expectations are not met. No one watches the videos, or there are very few views, much less than you expected. To understand why this happens, let’s analyze the most common reasons for the low number of views on YouTube.

The video can’t be found

Internal search is a major source of traffic on YouTube. It allows viewers to quickly find the information they need and get YouTube views and potential customers for channel owners.

Perhaps you haven’t optimized your video or chosen too specific queries. That’s why users can’t find it on YouTube and videos get few views.

What to do about it: optimize your video with relevant queries. Think about how viewers might search for your products or services on YouTube. But don’t limit yourself to assumptions, check which queries people actually use. This can be done in services: Keyword Word planner by Google, Serpstat, VidIq. Selecting queries, use them in the title of the video, description, tags, and subtitles.

You have a small number of YouTube subscribers

Regular viewers are needed, they help you increase engagement and attract other users with their comments and reposts.

What to do about it: you should increase the number of YouTube subscribers. If you make really useful and interesting videos, optimize them and promote the channel, it’s only a matter of time. Also, you can buy YouTube views, likes and comments, and subscribers. Buying is one of the tools for promotion on YouTube.

It’s not clear what the video is about

The Thumbnail and title of the video are the first things users see in YouTube search results. If viewers don’t understand what the video is about, they are unlikely to want to find out what you wanted to show them. And that could be a good reason why your YouTube videos aren’t being watched.

What to do with it: try to make a clear title for each video, using the most high-frequency queries on the subject, and an interesting thematic thumbnail. You can take a good shot, or take a photo separately.

There is no incentive for a view

If your videos on YouTube are search engine optimized correctly, the title and icon are optimally chosen, but there are still few views, the reason might be something else – people don’t see the benefit of watching them.

What to do about it: create content based on the interests of YouTube viewers, give them only the useful information they need. To do this, study your target audience, and find out their tastes and needs. Analyze your own channel and competitors on YouTube that get a lot of views. Find out what your users need and make a video about it.

You don’t place videos on social networks

Your YouTube videos are probably not getting enough views because you haven’t posted them to social networks. If your videos aren’t there, there won’t be any views from that source either.

What to do about it: make sure you post links to your YouTube videos on Facebook, Twitter and other social networks. There your content will not only be viewed by interested users but also shared with their friends.

Poor sound or shooting quality

Considering the variety of content available online, users are unlikely to watch a video with a blurry picture or poor sound.

What to do about it: use a good microphone and camera, choose locations with enough natural light, or use soft boxes.

Irrelevant information

The fact that YouTube videos aren’t watched may be due to the irrelevance of their subject matter. If you don’t get many views, reconsider the topic of your videos, they might not be relevant, they might be out of date and not answer users’ questions.

What to do about it: Keep up with what’s new in your field and let people know about it right away, without waiting for all your competitors’ YouTube channels to tell you about it. Keep the interests of your target audience in mind and respond to the most frequently asked questions.

Conclusion

As you can see, the main reasons why YouTube videos don’t get watched are quite simple things you can easily fix on your own. Post interesting and useful content, optimize it, share it on social networks, and videos will start gaining views very soon.