The Forbes columnist Jason Demers habit at the end of each year to make predictions about the development of the marketing and social media next year. It made the forecast and this time, highlighting 7 key points. They confirmed that marketing in social networks “settled” for a long time.
Twitter will hand over positions
The death of this social network predict for a long time. Maybe she’ll last another year, but its popularity will not be the same again. In its forecast Jason even called the cause of “poor health” of the network, denoting it as “lethargy”. Twitter initially attracted users to send short messages. But now people are more interested in more detailed versions of the content, even Instagram has been gradually taking the trend.
Indirect experience is gaining momentum
Calling attention to a product, service or event by using traditional social networking techniques (text and photos/images) is not enough. It is necessary to ensure a deeper involvement of the user, to heighten the emotional impact on him. This will help to make live videos, 360-degree photos and videos, even posts in real time.
New areas of communication already at the start
When social media was just a way of communication in the network. Then they have used the business to establish relationships with customers. Now, many platforms offer their own services designed to improve and diversify communication. Jason Demers is confident that this direction will develop further. New services will emerge, new opportunities.
The return of advertising
Competition and the desire to increase profits force the platform to offer more creative and attractive opportunities for commercial entrepreneurs. As a result in 2017 the social media again, you may receive advertising.
The inspirational posts will be beaten out in leaders
Nature pictures, beautiful fantasy images and other content types will become more popular. James explains that they are less Intrusive and do not ship regular promotional offers, promises, etc.
More chips from Snapchat
This company has managed to change the attitude of communication, moving in the first place the so-called live content. And even popularized the vertical video. Now she’s trying to conquer new market segments, presenting glasses with an integrated camera. Jason Demers is confident that in the future the company will offer a new development that, in turn, will open new marketing opportunities for all concerned.