In the lower sector of the sales funnel potential customers turn into real. For these leads don’t fit no standard content with product photos and multiple reviews. So they do what you want, you will need a creative and thoughtful marketing materials. How not to lose clients that have moved so far away?
Although usually with a lower sector of the sales funnel works a sales Department, using the company website, social networks and online communities. So really work at this stage involved a lot more team members. Together the staff have to come up with effective content for the lower sector of the sales funnel. We hope that these examples will inspire you to work.
1. Actual data for different industries
Company Hyland, Creator of OnBase platform, works with clients from different industries. To demonstrate the effectiveness of the product, the site has created a section of case studies. In it those who have already managed to install OnBase, share achievements, and is a completely different field of activity of the company.
2. How-to articles and instructions
They can help to fight the doubt leads, as answer the most frequency questions and show the way to solve a particular problem. For example, a specialist in the field of email marketing company Campaign Monitor in his blog tells users how to customize the welcome letters.
3. Interactive infographics
Visualizing large amount of data and allows the user, by entering the necessary parameters, learn the most important for performance. A great example of interactive infographics company Qvidian.
4. Free demos and discounts
A great motivating factor for those who are already interested in your product, but still in doubt. Take the example of company Invision: it has a button with an offer to try the product for free so that you can’t miss her. If you have the opportunity, try to personalize offers based on previous user actions.
5. Email campaign
A series of 3-10 letters will help to establish a permanent contact with the user and increase conversions. For example, a marketing company Copyblogger, talking in a series of letters about discounts on products, represents in each message are compelling reasons to use them.
6. Interactive white paper
The white paper shows a high efficiency for the lower sector of the sales funnel, lid reminding why they need the product or service. Better to make them interactive — this will increase the engagement of site visitors. Does the company Element for a story about the benefits of ITS.
7. Interactive calculators
They are effective because people are often guided by numbers in decision-making. For example, Fonality offers to check, whether your Internet speed is to use Internet telephony. This is a basic question that bedevils leads and program is easy to dispel it.
According to the materials: rusability.ru
