Using a mobile with browser and camera, the developed system allows access to AR content hosted on web pages.
“AR changes the way people can use the web, whether it’s looking closely at an ecommerce product, interacting with immersive brand content, or being guided through a recipe from the comfort of our kitchen,” says Erik Murphy-Chutorian, CEO of 8th Wall. “However, app installation is currently a major barrier to mobile AR adoption; 87% of US smartphone users don’t download more than one app per month. 8th Wall Web expands the reach and impact of developers ‘ AR functions and creates a tremendous opportunity for them to reach customers on a scale that would not otherwise be possible.”
List of features included:
- Absolute positioning (6dof): Allows to interact with the space and the positioned elements using only the camera of the phone (without markers).
- Surface detection: Allows the detection of the floor and other flat surfaces (such as tables) for the precise placement of virtual objects.
- Real-world points: Physical points that can be detected and used for viewing an AR experience.
- Hit Tests: Allows interaction with points and surfaces detected in a scene.
- Lighting estimation: Adjusting the lighting of the AR scene based on the user’s real world.
8th Wall Web will be available from today for some of the company’s partners. We can consult on their website an interactive demo and information about the license options they offer.