Time and resources will never be enough for all – but in SEO there are a number of tasks that do not tolerate negligence. Display a list of work for website optimization, which should be given special attention.
1. Correct titles and meta descriptions pages with the lowest CTR
Sometimes minor changes can greatly improve the situation. To find such pages in the Google Search Console go to “Search traffic” – “Analysis of search queries”.
Click on the button “Impressions” and “CTR” to find pages with good visibility, but low CTR.
2. Use the markup Schema.org
At least for the ten most popular pages on your website. Thanks in search results for them you’ll begin to see extended descriptions. You can also choose 10 publications that are most important for website promotion, and use semantic markup to them.
3. Improve your website loading speed
It directly affects the ranking. To check the speed for different types of devices will help PageSpeed Insights. Because the heavy elements are images, compress them useful for all pages that are important.
4. Configure canonical domain
In the case where the site has similar content pages with www and without www, the search engine will index both. As a result, some pages will take away traffic from others. To avoid this, specify a canonical domain. For Google this can be done in the section “site Settings” – “Primary domain”.
5. Confirm page of the company in dictionaries
When you optimize for local queries verify all the information that may be outdated branches, opening hours, phone numbers. Make sure also that the links in the references do lead to your site, and not on the resources of scammers and affiliates.
6. Eliminate duplicates
Go to account Search Console, click on “Optimization” – “HTML improvements”. In the report you will register all the errors detected by the bot when scanning, including duplicate meta descriptions and titles are identical.
7. Specify alt attributes for images
The image search can bring good traffic, but the bots are not yet able to recognize what is depicted in the pictures. They focus on descriptions that are provided for them. Therefore it is necessary to make a good alt-texts of images, starting with the most recent photos.
8. Get page with error 404
They do not affect the ranking, but cause dissatisfaction of users. To verify their presence in the report “scanning Errors”.
9. Work through internal linking
Well done internal linking will help to transfer the weight from page to page and show the search engines the credibility and usefulness of the website. Pay special attention to the anchor texts – whether they are relevant to the theme of the websites.
