In – house applications develop mobile app strategies for sustainable business success
Mobile applications have become an integral part of most people’s everyday lives. For more than ten years, the app economy has been growing at a rapid pace. The offer covers almost all areas of life – from education and productivity to lifestyle and travel to health and fitness as well as business use.
Companies on the topic
With standard apps, many companies are quickly reaching the limits. It is not difficult to develop individual, proprietary applications yourself.
(Image: © Jackie Niam – stock.adobe.com)
The COVID-19 pandemic has once again underlined the relevance of an intelligent app strategy that is individually tailored to the respective needs of a company. Whether remote work, remote services or home delivery apps are the focus of digitization accelerated by the pandemic. Today, no innovative company can avoid offering its customers one or more proprietary applications – these are key to optimizing a variety of internal and external processes and thus also decisive for the development of sustainable customer relationships.
Increased digitization measures due to the pandemic
According to the industry association Bitkom, German companies are increasingly investing in their own digitization due to the current situation. In particular, the focus is on three areas: technology, business processes and employees. Three-quarters of the companies have purchased new software, 70 percent have expanded their hardware infrastructure by purchasing laptops and smartphones, and 58 percent have built or are planning to build a digital infrastructure using VPN access or the introduction of their own intranet. More than 80 percent of companies have used video conferencing since the beginning of the pandemic, 79 percent use tools such as Microsoft Teams or Slack and 63 percent increasingly rely on digital documents and signatures. Almost three quarters (70 percent) have now introduced home office or plan to do so.
All these steps in a digital transformation are related to applications that are mostly used on smartphones or tablets. However, there are not ready-made, suitable applications for all applications and areas that can simply be downloaded from an app store and used successfully in business. The requirements of remote work and remote services usually go beyond the functions of standard apps. Because companies must provide the applications that they offer within their own company on servers and PCs, also remotely accessible for smartphones and tablets. Only then can these be used both by the workforce in the home office and on the go as well as by customers. However, many companies lack the necessary expertise or developer resources, which delays the provision of important apps and thus puts them at a competitive disadvantage. In addition, the development of mobile applications is extremely time – and cost-intensive.
The way to your own company and customer app
Many companies have a similar picture. The IT departments are overloaded and should also meet the numerous requirements of the departments, compliance requirements and security regulations-the result is development bottlenecks. But with the help of special development platforms, large parts of the app development processes can be implemented even without programming knowledge.
With their help, departments can independently map their own requirements and related processes to be digitized using prefabricated functions and modules. The advantages of this process are obvious. Specialist departments are able to map their own requirements themselves, with programming subsequently being automated. In addition, the use of a professional low-code platform ensures compliance with security requirements and compliance regulations.
In addition to a simplified app development process, a complete mobility solution such as the SOTI ONE platform also offers companies the uncomplicated management of all devices and apps used throughout the company.
A variety of possibilities
By integrating further software components, the apps can also be individually tailored to many industries. This enables a variety of functions: requesting detailed device information, speeding up troubleshooting, adding remote support capabilities, centrally managing apps and data on employees ‘ devices, exporting data to create and process advanced analytics, and managing devices within the Internet of Things (IoT). In addition, there is the opportunity to exchange ideas through a community consisting of product experts, partners and customers.
As a whole, a complete mobility program can be created on the basis of such technological possibilities and established within the company’s own structure.
Take advantage of opportunities-benefit from modern technology
Many companies are aware of the importance of their own app strategy, but fail due to lack of expertise or lack of capacity. With the appropriate technology, apps of any kind can be created quickly, easily and without programming knowledge, precisely tailored to the needs of your own company or customer requirements. With cross-platform solutions for the development of mobile applications, they can be implemented on all common systems and used without loss of time in terms of their development cycle.
Stefan Mennecke, SOTI GmbH (Photo: Andreas J. Focke/SOTI)
* The author Stefan Mennecke, VP of Sales, Central and Eastern Europe at SOTI. The company is a specialist in mobile device management software and with SOTI Snap offers a cross-platform, fast app development solution for companies to develop mobile apps themselves.
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