We don’t like it when they take us for idiots. Not like when you’re trying to convince of something that has nothing to do with reality. And it is this sin most often the creators of commercials. Let’s look at why viewers still annoyed by the advertising campaign and how to do advertising that will be liked.
Less pathos
Why people will buy your product? In most cases, the purchase is not to be attached to a “high” goal, and for the satisfaction of everyday needs.
Of course, the importance of the brand and its philosophy has not been canceled, however, when the company “flirts” in this game, the results are the opposite of all the efforts. Abstruse reasoning in beer advertising, to demonstrate their view of life in a video about soap — how many people, other than marketers, seriously accept such enthusiasm?
The more the pathos is, the more it sounds edifying, the more it irritates the viewer.
Be realistic
Many advertisers and marketers while developing campaign somehow expecting unrealistic behaviour from real people: that users will share branded content, post something with a special hashtag, to create personal content about any goods.
Such a possibility cannot be excluded entirely, but it is not necessary to hope that with your product it will. Most people, despite the conviction of the creators of advertising, do not seek to engage in dialogue with the brand: they have a lot of their own, often more interesting cases.
Surprise, entertain and provoke
So you will have much more chances to be noticed. Of course, to be interesting is not the ultimate goal of advertising: the roller needs to remember that in memory viewer left your product or brand so that they become special.
Because the amount of ads a person sees on a daily basis, increases, we gradually learn to filter out and ignore all uninteresting. Thus, to make the original advertising campaign is no longer a matter of choice, but a commercial necessity.
Saying simply
Synergy, medianeutral, storytelling, leverage, in real time 24/7 — all these words that are understandable in a professional environment, marketers need to forget when referring to the average viewer.
The problem here is not only in availability, but also about trust: in the beautiful complex words often lies empty. Therefore, the business community and consumers pay less attention to the big words marketers. Want convincing of the usefulness of your product or service? Tell us about them as simple as possible.
According to the materials: rusability.ru
