HTC has announced Vivepaper, an augmented virtual reality experience that enables new ways to interact with traditional paper publications.
Vivepaper requires a physical marker and the viewer HTC Vive or an Cardboard to give readers the opportunity to get involved in a new world of interaction with printed content. Among the interactions that we will be able to carry out we will have visualization of photos in 360º, videos, 3D models, 2D contents and audio with just touching a part of the paper. Vivepaper aims to change the way readers consume content and the way it is distributed, while offering a new form of advertising.
Many publications from China will soon be releasing versions of their content for Vivepaper, with the December issue of Condé Nast Traveler being the first to launch. In turn, they are negotiating with other Western publishers to bring Vivepaper out of China soon. This new application is a new way to use the HTC Vive front camera that until now had only been used with the Chaperone alert system. This implies a more immersive experience than we are used to with similar augmented reality applications through a traditional screen.
“With Vivepaper, we will bring the millions of books, magazines and newspapers that have existed throughout history to life in the virtual world,” said Alvin W. Graylin, President of Vive in China. The October 31 it will be available for download through Viveport, and soon there will be an SDK for developers, publishers and advertisers to convert their content.
