The confrontation with Epic Games puts at risk the income from the Apple store primogeniture Dragoons
The fight may decide the fate of the App Store.
The 30% “Apple tax” is the motor service business. It grows as the business of selling smartphones begins to slow down. When Apple shows reports
income in recent quarters, the money from the App Store the company refers to as “services”. It is difficult to understand what is behind this term. On stage Apple executives talking about the prestigious
products — Apple Music, Apple TV Plus, Apple News Plus, or Apple Arcade. But the money from these services are only a small part of the huge amounts coming from the App Store. He makes
Adobe, Spotify, and Epic Games to pay a fee in the amount of 30%. For Apple the battle for Fortnite, it’s not just a struggle with one application or policies of the app store. Is protection one
of the key sources of income in the coming years — a source that Apple may lose forever if Epic Games will win the battle.
In 2019, the App Store brought the company 40% of total revenue. The money is $18.3 billion.
The vast majority of these 18.3 billion dollars was obtained through in-app purchases in free games like Fortnite, Candy Crush and Pokémon Go, as well as through subscription to Tinder,
Plus Disney, Twitch, and YouTube. Of the 200 most popular apps for the iPhone, only one Application requires prepayment. Apple needs to make these payments took place through the App Store — then he
can get their 30%.
When Apple built its business on the quality of their devices. Now, the company is dependent on revenues received from third-party app developers.
IT market, mobile apps
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