In the second quarter of the Russian market of smartphones in General, actualisation Alexandrov
According to a study by IDC “Worldwide Quarterly Mobile Phone Tracker”, in the second quarter in Russia was of 6.48 million smartphones for a total of $1.27 billion (at retail prices without VAT).
Despite a number of restrictive measures in the retail associated with the outbreak of the coronavirus in the second quarter, the Russian market of smartphones in General resist, a decrease of only 11.5% in volume compared
with the same quarter of 2019.
Retail electronics stores in many regions were closed, so consumers prefer to buy online.
In monetary terms, the market declined substantially — by 22.4% compared to the second quarter of last year as consumer demand shifted towards cheaper models. The largest share in
unit sales occurred in the price category from $150 to $200, a year ago it took the category from $200 to $300. Many inexpensive smartphones today is equipped with a large screen, but
the greatest growth was in smartphones with screen sizes over 6.5”.
The average price of an Android smartphone is $155 (excluding VAT), a decrease of 7.2% compared to the same period last year.
Five top brands have occupied more than 90% of the smartphone market, and every second smartphone shipped under Chinese brands Huawei, Xiaomi and Honor.
The share of Honor fell slightly, with the result that Samsung has become a market leader, and Galaxy A51 — best-selling model in Android second consecutive quarter.
At the level of vendor Huawei for the total percentage of its Huawei and Honor brands kept the lead in the market. In third place is Xiaomi, which showed good results in the second quarter
due to the wide presence in the online channel and active marketing support. The rest of the Android manufacturers remained 17.7 percent of the market.
Apple has regained the first place in terms of revenue lost at the beginning of this year, and introduced a new version of the iPhone SE (2020) as the most affordable model in its product portfolio.
IDC analysts believe that in the third quarter the market will remain busy enough. However, the economic impact of the crisis will sooner or later impact stronger and the resumption of the second
waves of the pandemic may weaken the market in the coming months.
IT market, sales of smartphones in Russia, Smartphone, retailing
