With their film “Coda”, a production of a streaming service was awarded as “Best Film” for the first time.
Los Angeles Apple TV+ made history at the Oscars ceremony in Los Angeles. For the first time, a streaming service was awarded the highest honor. On Sunday, the US technology company received the title “Best Film of the Year” for the film “Coda” about a deaf family. In the film industry, the prestigious top award is considered an indication that the streaming services have now also established themselves in Hollywood.
Cinema analyst Daniel Ives of Wedbush Securities predicts that this Oscar is likely to attract more talent to Apple. Most recently, the offer had been significantly expanded and, among other things, the drama about the rise and fall of the US office broker WeWork was launched as a miniseries.
For Apple TV+, which only launched in November 2019 with some of its own series, and is in intense competition with streaming pioneer Netflix, Amazon, Disney and AT&T’s HBO Max, it is a milestone. The iPhone company acquired “Coda” for $ 25 million after its debut at the Sundance Film Festival last year and has already won several awards with the work.
“Coda” is a “Coming of Age” film in which a daughter of deaf parents fights for her singing passion. The film by director Sian Heder competed, among others, with the Netflix western “The Power of Dog”, whose director Jane Campion also received an Academy Award.
The Oscar distributors have adapted their rules in 2020 in the corona crisis. Accordingly, a film no longer has to have been shown in cinemas for seven days to be nominated. This represented a turning point and made the film debut of streaming services at home socially acceptable.