Artificial intelligence goes one step further, and is now launched into the digital marketing market in China, becoming the creator of Alibaba’s new advertising content.
Artificial intelligence does not stop making big headlines in the technology sections of the most relevant media. What this technology is getting seems to have no end, and in that way the digital marketing market has positioned itself as its last target.
20,000 lines per second
20,000 lines per second is the figure that can reach the artificial intelligence of Alibaba, the Chinese e-commerce company, in the drafting of the advertising labels of its products. No more good, nice, cheap stuff. This intelligence is capable of developing automatic descriptions of the elements for sale in an increasingly humane and attractive way.
Digital marketing is now rubbing hands with this new smart copywriter that in a matter of thousandths of a second applies deep learning technology and natural language processing to millions of article descriptions, generating a new copy of its own.
A blurred border between the human and the machine
This artificial intelligence will be capable of producing millions of words and images for as many millions of people who will consume them every day. But will you notice who writes them? Is the line between human and machine writing gradually being erased?
While this technology is perfect for getting more sales, and therefore more clicks, human writing engages a reader more, sometimes appealing to more sentimental messages that escape, at least for the moment, the ability to write these machines. But for some, this reality is only a matter of time.
There are many who also believe that personalization in the writing of advertising messages will become increasingly concrete and all under the umbrella of artificial intelligence. Are we heading to this point? Will artificial intelligence know our tastes and preferences as well as our family and friends? Who knows…