Onset of 2017 promises to PR a lot. Not all of these can be called pleasant. But, on the other hand, forewarned is forearmed!
Versatility in priority
Even some few years ago, the rule “the more you know the less you know” worked flawlessly. The person who had to work a marketer and PR expert, and someone else, then the specialist would not even call. And now looking for such people. Generalists with expertise in different areas. Another thing is that finding them will be difficult. Too we used to limit the scope of their professions.
The ability to use digital tools – it is a prerequisite for those working in the PR industry. Same as English, for example. The demand will be on those professionals who have these tools. Those who are not accustomed to relying on social networks and has no idea how to attract with their help, the audience needs to step it up. Better start filling those gaps now, a year may be too late.
Viral mechanics continue to set the tone
The initiator was the company “Burger king”. Remember how she suggested Sobchak to choose the child’s name with the name of your brand or to sell Durex flavored nuggets – it all seems absurd, ridiculous. And certainly no one will think that you need to make any effort.
actually, such news is hard work PR. They invent, develop, give the media and provide virality. To do the same is quite difficult, but worth it. And the success of “Burger king” proves it.
Direct advertising returns
Advertising nobody likes. So long she tried to hide, to make less Intrusive advertising messages hiding behind the curtain of entertainment and catchy slogans. The past year clearly showed that all these attempts are useless. It so happened that the audience simply developed an immunity to hidden hints, completely ignoring them. Now more and more companies are returning to good old direct advertising.
Brevity is important
Users today are surrounded by information everywhere, only one news feed in a social network is worth. Therefore, their attention focus, the interest is fleeting. The only way out is to offer a brief content. Posts cut back to 1-2 paragraphs, headings to reduce to 2-3 words. So did earlier this year, a similar trend is also not going anywhere.
In General PR trends for 2017 a lot. You may recall about the effectiveness of Live Video capabilities that enable PR augmented reality technology, etc. But all this is only reasoning, theory is far better to gain knowledge into practice.
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