The digital showering has been especially noticeable for the last 10 years. Business leaders are beginning to give greater priority to digital working methods over the more traditional ones. This is seen to a greater extent in some industries than others. In the legal industry, for example, more attention has been paid to filling out documents online that make it easier for both parties. However, the industry in which the Digital has gained the most significant role is marketing.
Online marketing, including Facebook advertising in particular, has become the way forward for many companies. Below we will go into depth on why Facebook is an ideal medium to advertise on and how to most effectively do it.
In 2016, 85% of all Danes could call themselves active users of Facebook. This amounts to a number of 4.9 million inhabitants, all of whom check Facebook at least once a week. However, there are many in this group who are on Facebook far more than this. The point is that it is a platform where advertising is possible to hit a really wide crowd of people.
The ads on Facebook are integrated into the news feed so that it does not look like spam, but instead a post that a friend could have shared. When Facebook users scroll their feed through, they will meet the ads in a natural way and take time to get acquainted with what it says.
Always use retargeting
There are many ways to make these ads relevant to the users they are shown to. The most classic way that all Facebook advertisers should consider resorting to is retargeting. Retargeting means creating an ad that is automatically shown to the users who have visited a company’s website. For example, if you are a company that specializes in wireless headset, you will with retargeting be able to show an ad of these headsets on Facebook to everyone who has visited them.
Retargeting is an incredibly effective method to use as an advertiser on Facebook, since the users you show your ad to have already shown interest in your business and can therefore be considered hot leads. To make your ads even more specific to the users they are shown to, you can also use Dynamic retargeting. This means that Facebook Automatically displays dynamically generated ads of exactly the products that users have been inside and visit. To address the previous example, this means that if a user visits one particular headset on a product page, the person will see an ad with exactly that headset in their Facebook feed. However, you must have a webshop in order to use Dynamic retargeting. For example, if you want to promote a website that makes a Cabinet review, you will not be able to advertise with Dynamic retargeting due to the absence of product pages. However, general retargeting will still be absolutely optimal in this case.
Create relevant audiences
Another extremely positive example of Facebook advertising is the fact that there is so much specific information about the users who use the media. This information is nothing short of a gift to advertisers, as it can be used to create audiences for your ads that match perfectly with the customer segment you want to target.
There are many different combinations of information that you can mix together to create the target group that you think will be the best in relation to the product you sell. However, the most important thing is to put yourself in the customer’s perspective and imagine, taking into account the person’s selected information, whether he or she will find the ad in question relevant. This is a good way to determine whether or not the selected audience is the right one.
This way of advertising is called push advertising, as it tries to push its concept out into the world and create a need for the relevant people. The people who are in its target group, most likely, do not have a knowledge of the company in advance, which is why this should be planted. It is therefore important that you work with different messages and use a lot of tests to find out what works best.
The above is very general and there is much more behind Facebook advertising than what is illuminated. The possibilities of this advertising platform are many, which is why there are also many different strategies on how to achieve success with it. However, the above will serve as a good foundation when it comes to the success of Facebook advertising.
Be successful with Facebook advertising
The digital showering has been especially noticeable for the last 10 years. Business leaders are beginning to give greater priority to digital working methods over the more traditional ones. This is seen…
Written d. 23 feb 2018 – No comments