The virtual reality campaign, created by Future Lighthouse, becomes the first virtual reality nominee in the history of the festival that has more than 15 years of history.
The last campaign of Beefeater, based on a virtual reality experience produced by Future Lighthouse in collaboration with Pernod Ricard, it has been nominated for the Tribeca Film Festival awards in the category of X Award, created to recognize the best branded content narratives. The film festival premiered this branch for advertising campaigns in 2016, and BeefeaterXO is the first VR piece nominated. The winner will be announced on April 24th.
“A year and a half after opening Future Lighthouse we are achieving one of our most ambitious goals: that Spanish creativity is relevant internationally. Being one of the ten selected in such an important festival as the Tribeca X Awards positions Spanish talent and that favors us all,” commented Nicolás Alcalá, CEO of Future Lighthouse.
The campaign was launched in January and lasted 10 weeks. Five days of filming, more than 50 actors and 60 people within the technical and creative team, in addition to 4,000 hours of post-production. The campaign’s numbers have already reached more than 15 million views and more than 50,000 interactions. BeefeaterXO takes viewers on a fantastic journey inside the mind of Dabiz Muñoz, the youngest chef to win 3 Michelin stars. The interactive experience, lasting 6 minutes, takes place between Bombay, Venice, Bangkok and London, where we will find furious mermaids, cyclops who fight in a Thai boxing ring and witches who turn their slaves into pigs, all inspired by the journey of Ulysses.
“We are very pleased that BeefeaterXO has been nominated as the first and only virtual reality campaign in Tribeca, this will help the entire marketing sector understand the potential of VR to build brand image,” said Raquel Alonso, senior brand manager of Beefeater.
BeefeaterXO is available on Steam, Oculus Rift, Gear VR and also on Cardboard with iOS and Android version.