“Bi-Hey-si” outgrown your old brand
Tuesday, December 2, the company “Bi-Hey-si” announced the formation of the group “Asteros”.
In addition to the “Bi-Hey-si”, the turnover of which is about 80% of the turnover of the group in the “Asteros” has entered the Russian company “Avert” and “the company is a member” and Ukrainian company “Dialog-Kiev”. All of these
the structure of “Bi-Hey-si” – acquired at the end of last year.
According to the President of the group “Asteros” Yuri Byakova, the launch of the new brand is associated primarily with the fact that “Bi-Hey-si” has reached the level of project scope and magnitude of the turn when
you can begin to “unleash their own brand.” If a name coined in 1998, has not lost its relevance, then it is possible that “Bi-Hey-si” does not lead to a new name, and
I have started to more actively promote their previous brand.
But the acronym V. A. C., originally rasshifrovyvaetsya as Banking Automatization Center, no longer reflects the core activity of the company. Projects in the financial sector, according to Mr.
Byakova, now brings in turnover of 20%. Therefore, its subsidiaries and itself, the company decided to market under a new name – “Automated systems and technology
Of Russia” (Asteros).
For the launch of the new brand was more important, “Bi-Hey-si” has declared that puts before the Asteros group “ambitious goal”: in the medium term to become one of the three largest Russian
providers of IT services.
While the leaders of the company understand that objectively assess the work of Russian IT-companies is not yet possible. First, in terms of profit derived from the provision of IT services firms
mean different from other business areas. In addition, announcing the success of IT-the players can provide data in currency or in roubles, to calculate the profit for different courses
to provide data under contract or already completed projects. Therefore, the strict criteria by which it would be possible to trenirovat company and make the first three, does not exist.
Most likely, the situation will not change in two to three years. It was during this time the three leading suppliers of IT services intends to enter the Asteros group.
With regard to the prerequisites for successful preservation and development of the business, they are, according to Yuri Byakova, the members of the group “Asteros” abound. “Averta” carries out projects for the implementation of systems
workflow in Alfa-Bank and “Norilsk Nickel”, where things are not so bad. “The company is a member of” collaborating with the secret services and the interior Ministry in terms of building security systems, and implementation of highly specialized
projects and sees no threat to its business. “Dialogue-Kiev” is also quite stable on his feet.
In addition, all listed companies have a good rear in the form of a “Bi-Hey-si”, which already has accumulated deposits of about half a million dollars (as a “safety cushion”), has (for
the statement of Yuri Byakova) overdue payments and has credit lines at three banks for a total amount of 44 million dollars. From these funds the company uses no more than a third.
Negative factors include the debts of customers, which have “Bi-Hey-si” and her daughters came running at a half million dollars, for the group of companies is not critical, given the turnover of 9.5 billion rubles.
According to the President of “Asteros”, the group has no critical dependence on a single or few key customers. The largest contract in the company’s turnover is 12%. Next – 8%. The
less enough serious dependence on several large customers there. In particular, Mr. Byakov said the five most significant for the company projects.
One of them is implemented by the order of “Aeroflot”. For him “Bi-Hey-si” creates infrastructure for the new office, three thousand employees. The cost of the work Yury Byakov estimated at more
than $20 million.
Another project is for VTB, which deals with the construction of the “Tower of the Federation.” Here “Bi-Hey-si” is responsible for the design and creation of infrastructure. (Two years this project brought
IT company about $50 million.)
Working with IBM, having a seven-year outsourcing contract with beer holding In Bev, “Bi-Hey-si” serves the 50 offices of the Russian beer company and several plants.
On request “MegaFon” company involved in the construction of the 3G network (contract amount – about $30 million).
The Federal customs service annually concludes with “Bi-Hey-si” contracts of approximately $ 10 million. Under these agreements, “Bi-Hey-si” develops and implements a system for processing data on the goods,
imported into our country by car.
As for the volume signed by all members of the group “Asteros” contracts, they are Yuri Byakov was estimated at half a billion dollars.
Investment in brand promotion “Asteros” the head of the group of companies was estimated at $2 million.