FiberFix company that manufactures heavy-duty adhesive tape has released a 5 minute video about your product. In just a day, he collected three million views on Facebook. Edition Adweek have dubbed the video “the most epic presentation of the product in 2016.”
The video touches each element, starting with the title: “the Farmer drops off a cliff the car, wrapped in duct tape”. In fact, there’s even two cars, but will survive the fall, only one — the one that was wrapped in “strong as steel” FiberFix. In addition, the product is a versatile tool fix anything you want, from a ruined marriage to a spoiled weekend. And, of course, he perfectly copes with the repair of chairs, shovels, sprinklers and water tanks.
Video for FiberFix was created by advertising Agency Harmon Brothers. Its head Jeffrey Harmon said that the ideas for these videos were generated within 3 months. The team itself used the product and held regular brainstorming sessions.
The key to the movie idea of salvation Saturday with FiberFix appeared almost by accident. Jeffrey sealed with tape the broken sprinklers for lawn and published vodopoglashchenie on Facebook with the hashtag #SaturdaySaved. After receiving a good response in the social network idea has migrated into the video.
The Agency Harmon Brothers were not afraid to present very long on the advertising standards movie — it lasts for 5 minutes. Jeffrey Harmon believes that the way for the usual time frame can not prevent the popularity of the video: if it does breakdown, it will look and they will share.
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