Classmates summarize| 01.03.2012
Social network “Schoolmates” project Mail.Ru Group, summarized the results of 2011. The daily audience of the project for the year rose from 15.3 million to 27.7 million unique visitors (according to
LiveInternet). Other indicators show even greater growth.
In 2011 all the main indicators of the project has increased several times. The number of activated accounts has grown from 53.7 million to 87.5 million Daily audience of social networks increased almost
twice and continues to grow. So, at the end of February 2012, according to statistics LiveInternet, was recorded a new record Classmates 32.9 million users per day.
Also over the past year, almost three times increased the number of sent messages – from 2.12 billion to 6 billion per month. During this period, was launched 53 new and improved existing 132
on the website of the service, whereas in 2010 the figures were 23 and 32, respectively. In 2011, the first among Classmates social networking in the world successfully launched the service of video calls without
installing additional applications.
The past year has been a significant growth of popularity of the mobile version of Schoolmates: the share of users visiting a site via mobile devices increased from 2.7 to 7
million unique users per day. Significantly increased audience iPhone-app – from 10 up to 250 thousand users a day.
One of the trends in 2011 was the development of social Commerce, which resulted in the popularity of various payment methods within the social networks. For example, the share of transactions carried out with
Bank cards have grown over the year from 6.5% to 14%.