CONTEXT: revenues from sales of LFD displays in Western Europe grow Yulia Kozlova
In July 2019 the sales of large-format interactive displays in Western Europe grew by almost 30% compared to last year. According to analyst firm CONTEXT, the recent launch of the new
high-tech models will be attracted to this category more attention.
In July 2019 the sales of large format displays (Large Format Displays, LFD) rose by +19% compared to the same period last year, and if you consider the LFD with touch screen,
the numbers become even more impressive. For this type of interactive displays accounted for over 18% of sales from all LFD and almost 30% of total revenue and 29% growth in units and
16% revenue growth.
“The third quarter is usually driven by education, actively investing in interactive solutions for schools,” said Dominique Koncewicz, senior analyst at CONTEXT
The most notable growth in this month was observed among the 65 and 75-inch touchscreen LFD (+57% and +43% respectively) and screens with 4K/UHD (77%). The growth in demand for high –
permission was caused by falling prices, which are currently almost comparable to the prices on the screens Full HD.
The launch of 50.5-inch Microsoft Surface Hub 2S in this quarter will also affect sales in this category. He will further increase competition between suppliers, as
despite many useful features, Surface Hub is one of the smallest and most expensive of the last series LFD. New displays appeared on the market in Western Europe in July, included large
screens (75 or 86 inches) with a resolution of 4K from manufacturers such as Promethean, Apple and Dell.
“It is expected that the growth in demand for interactive solutions from a wide variety of businesses in Europe will continue, especially in countries such as the UK, Germany and France,” he added
Among the countries showing the highest growth of sales of large-format displays in 2019, Sweden (1960%), Poland (211%), Italy (113%), Spain (101%) and France (86%).
Journal: Journal IT-News [No. 10/2019], Subscription to magazines