The most important thing in a business is the customer. The customer is always in the center. If there are no customers there is no business. You probably know that you are working hard to contact new customers and keep the existing ones up. It takes a lot of time and you can easily lose track of who you have as customers and when you last contacted them.
At the same time as everything else you also need, it is not the focus on when you just want to sell. But it’s 6 times easier to stick with an existing customer than to find a new one.
If you could get help to keep track of customers, so you always know when to contact them, always know what you last talked to them about and have a list of customers you can contact regularly, would that be for you?
What is a CRM system
There are some customer management systems that just keep track of all these tasks, so you can sit back and increase your sales. The systems are called CRM systems, CRM stands for Customer Relationship Management and usually it is some big heavy programs that are on the company’s computer, where you need access to see its customers and correct the database.
Is that for you?
Sometimes it can be a challenge to get started using such a large program and maybe it is a little overkill in relation to your company’s size. Fortunately, there are also some online versions, where you can do exactly the same, but you just have more freedom, since you can access your contacts from anywhere.
In this way, you can collect all your contacts online with, for example, webCRM, so that your salespeople in the field or just yourself when you are away from the office, can keep track of your calendar, your appointments, your contacts and thus focus on the most important thing in the company, namely the customer.
When you are more structured you can better get an overview and you can easily move on with the next activity. At the same time, the online system allows you to segment your customers so that you can target your sales activities. There is nothing that comes by itself, but with structuring it all comes easier.
The most important thing in a business is the customer. The customer is always in the center. If there are no customers there is no business. You probably know that you work…
Written d. 2 dec 2016 – No comments