Email marketing is one of the many methods of promotion of goods and services that appeared in the era of rapid technological development. How effective is it in our time?
The press service of the Digital Monkey have discussed the features of modern email marketing Christine Potocki Director for marketing of TriggMine. December 16, she will deliver a lecture at the conference Digital Monkey.
In an interview, Christina shared her thoughts about the present and future of email marketing.
Interviewer: Digital Monkey (DM)
Expert: Christine Potocki (K. P.)
DM: How did you come into the sphere of email marketing? What prompted you to do this activity?
K. P.: In email marketing has got absolutely casually. I’ve worked in banking and tired of all that goes with it. Was in search of work, which I liked, and got to TriggMine – start-up, which is the first in the CIS has launched a service trigger distribution.
It turned out that the market is not yet ready for such services and does not understand its value, so I had to go through mountains of content on email marketing and trigger emails to share with entrepreneurs and to develop the market. That’s when I fell in love with email marketing.
DM: What are the benefits of TriggMine in terms of organization email newsletters?
K. P.: He automatiseret. What could be better?
No need to create emails manually for weekly/daily customer deliveries, load and update mailing lists.
You need to set the terms depending on customer behavior on the website, set the desired time and enable. And then just watch the growth of sales.
DM: is There any difference in doing email marketing in Ukraine, Europe and Asia?
K. P.: the Difference is always there, because the mentality of people living in Europe and Asia, is different.
There are certain rules and basics of email marketing that work in any market, it is always necessary to consider cultural differences and legal aspects associated with collection and processing of personal data of customers.
DM: Can we say that email marketing is obsolete as an instrument to increase sales? For what tasks it is indispensable?
K. P.: just recently post on the page on Facebook the picture that says “Email is NOT dead”. Email marketing is not obsolete. Rather, it is changing.
What worked a year ago, now you won’t surprise your customers and don’t force them to make a purchase.
The main trends for 2017: predictive technologies and big data in email marketing.
In other words, in order for email marketing to work, you need to look into the future with technology to understand what will interest your client and at what point it needs to send.
DM: What are the common mistakes made by companies when the organization’s email newsletters.
K. P.: Buy database of email addresses of “potential clients” and make it mailing their proposal.
Not worth the hassle. This is, firstly, will not bring you the desired result, and secondly, has nothing to do with email marketing.
Email marketing is a tool not for lead generation, but rather to work with existing customers to increase loyalty and repeat sales.
DM: next month you will take part in the Kiev conference Digital Monkey. What do you expect from this event?
K. P.: networking, new friends, new knowledge in the field of digital marketing and good coffee.
Lecture Christine Potocki “How to make your email marketing to keep pace with the times” on the 16th of December this year.
Register on a Digital Monkey to visit this and other lectures on the topic of digital marketing.
