According to digital Agency eMarketer, soon Facebook might lose the audience aged 12-17 years. The Agency States that the total number of users in 2017 in this age range will account for 14.5 million, which is 3.4% less compared to 2016.
In addition, the decreased overall level of use of resource for the other age categories. By results of researches it is seen that decreased activity of users up to 25 years – they “migrated” to Instagram and Snapchat.
But the latter platform everything is fine. This year the growth of Snapchat users are 18-24 years amounted to 19.2%. for the first time, eMarketer predicts that the network will overtake Facebook and Instagram in the number of youth 12 to 24 years. Although in 2018 Instagram come forward.