83% of all information absorbed by man, have on vision. We perceive visual imagery much better than anything else, especially if they are mobile. The stories told in video format, have the greatest chance to attract our attention. This is what are skillful marketers.
Comfort and ease
Most people are confident that the most popular Internet search engine – Google, but in fact, YouTube has long taken a leadership position. Read the instructions to anything – it is tedious, and the movie allows you to learn a new occupation or to study any question quickly and without much costs mental effort.
Empathy and love
The researchers found that because the video shows movement, it is easier perceived by our consciousness. Movement is life, nothing is static cannot cause a person so much emotion. Besides the story the movie real story the viewer feels a sense of ownership for produced in the brain oxytocin (“love hormone”).
Using these factors, marketers are able to achieve a deep sympathy for the promoted brand.
In the trend
Do not forget about the popularity of videos in social networks. They are in the news even more attention than pictures. However, it should be noted that for such sites where short videos are preferable. With the standard settings on some resources of the video in the news feed even start automatically.
Video marketing is a formidable tool Internet promotion. All its advantages are difficult to list, but they are very obvious. However, to create high-quality marketing video is not easy, it is necessary to study seriously. And yet, as can be seen from the above facts, it is worth it.