The adaptation of technology to the productions has taken a step forward, getting to the point that Disney will be able to adapt the films to the tastes of the majority. How? through an algorithm that measures the reactions of people while they are exposed to a film: laughter, crying, smiles, scares…
Disney is probably one of the international companies the ones people love the most. Disney evokes childhood, positive emotions, illusion and fantasy. It is a factory of dreams “come true”. The castle of Disney World it is one of the most recognized constructions in history, and has always been framed as the most recognized logo of the “Disney” brand globally. It is often said that a creative adult is a child who has survived, and this phrase perfectly sums up the essence of this great brand. You must never let the Peter Pan in you go.
For Disney there are no barriers. Has been able to engage in both entertainment and communication, producing many films, and creating television channels, radio stations, theme parks etc. Endless means to favor the entertainment of his followers and to strengthen those who may not be.
What more could you ask of this brand? Maybe nothing, but they they don’t stop worrying about their fans, and they want to adapt to their needs. It is a brand that never stops growing, it is ambitious and nonconformist. Disney is one of the few brands loved by the youngest and the oldest, without distinction and without concealment.
And in this scenario, the adaptation of technology to the productions has taken a step forward, getting to the point that Disney will be able to adapt the films to the tastes of the majority. In short, you will be able to make films that you like no matter what. This is not a novelty for the brand, since its films usually excite in themselves, but, now, with the use of technology, precision will always be greater.
To achieve this challenge, he has developed an algorithm that measures reactions of people while they are exposed to a film. It can detect laughter, tears, smiles, scares and many more reactions that allow you to quantify whether a movie works or not. In this way, it is possible analyze and assess feelings viewers and improve the content to get “everyone’s taste”, thanks to the data provided by artificial intelligence and Big Data.
From the reactions obtained, perform a data correlation study to determine what the feeling is of that audience to a certain stimulus. So far, these sensors have only been installed in movie theaters, but could be extended to Disney parks to measure real-time reactions and moods. It’s not the first time Hollywood studios have turned to technology to study their audience’s reactions and feelings. This novel technique was applied to 150 screenings of nine great films, such as” Big Hero 6“,” The Jungle Book “and”Star Wars: The Force Awakens”.
Can you imagine this system of infrared cameras in other places like clothing stores? You could be trying a new pair of pants while the AI analyzes your reaction to improve the products. The same could happen in theaters, restaurants or museums. Technology is capable of achieving incredible things that will make this world something better, without a doubt. The most complicated thing is that it is to everyone’s liking. But if Disney is determined, it will be rare that it does not succeed.