We don’t want to talk to any more phone sellers over mail. And every day we get many hundreds of emails, if we count them, our spam filter hopefully succeeds in sorting away for us.
But what about texting?
Text messages are far from dead and taken over by Facebook Messenger.
They can be a smart way for you to stay in touch with your customers. You can easily automate the sending of text messages with an SMS gateway like Inmobile. We give here a few examples of when it is useful in your business:
Do you order food online with a portal like Hungry.dk, want to know when the order is confirmed and the food is on the way. Have you ordered your pizza first, it must go fast.
The same applies to all other types of restaurants.
If you book a table at MASH, you will get several reminders about your time. MASH does this to reduce the percentage of customers who ‘ forget’ their time and thereby occupy a table that the restaurant achieves no turnover on. It is the type of customers that is most expensive to have in a business and whose quantity must therefore be sought minimized quickly.
As a dentist or other therapist, it is obvious to use text messages to remind your customers about their appointment.
If you have made a deal with a customer and they forget the deal, time is wasted. You do not have the opportunity to immediately book in with another customer.
With texting, you reduce the proportion of customers who forget their time and thereby increase revenue in your business. Text messages are already integrated into systems such as therapist Booking. If you use a system without the automatic reminders integrated, with a gateway you can usually integrate directly with an API. In this way, the broadcast will be automatic. Your business can never scale if you have to do manual work of any real kind.
Regular Webshop reminders
Also if you have a regular webshop it makes sense to integrate text messages.
Here you have the opportunity to:
- Sending order confirmations
- Reminders that the order has now been shipped
- Possibly sending a text message with follow up and request for a review on Trustpilot or similar
You can find more ideas for your online marketing and SMS-marketing with leadsonline.dk – a blog about online lead generation.
Pay attention to the legal aspect of sending SMS messages. You are not allowed to send marketing text messages without permission. Danish Smartguy has received a huge fine of DKK 800,000 for sending text messages to people who had not given explicit permission in advance to do just that. Avoid falling into the same trap and make sure your permissions are in order before you start broadcasting.
Do you use SMS to reach your customers?
We don’t want to talk to any more phone sellers over mail. And every day we get many hundreds of emails, if we count them, our spam filter hopefully succeeds in sorting…
Martin M. Jørgensen & #13;
Written d. 30 May 2016-No comments