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Facebook Instagram Lead Ads: now both on Facebook and Instagram
Since its launch in early 2016, the ad Target Lead Ads on Facebook has evolved to become one of the most popular of its kind.
The ability to easily get email, name and phone number from interested customers has attracted many advertisers – and because it happens directly on Facebook, it costs just a fraction of previously converting a possible lead.
Now the format has also been launched on LinkedIn, giving new opportunities to work with Lead Ads.
Cheap email subscribers
Facebook ads in the form of Lead Ads and email marketing play great together. You have the opportunity to generate cheap sign-ups down to a few crowns apiece. Subsequently, you can send these emails-preferably in the form of autoresponders – so your possible customers mature in the direction of a sale.
The more of your marketing you have automated the better. It gives you more time to develop other parts of your business. Both ads on Facebook and email marketing provide the opportunity to greatly automate and set up sales flows, your possible customers are led through.
For industries that are already successful on Instagram – here we are thinking especially of food, health and beauty – Lead Ads on the medium is a welcome initiative.
Challenges with attribution
One of the few downsides of Lead Ads on Facebook is the problems they create with your marketing attribution.
Today, the journey towards a purchase is happening over multiple platforms. Therefore, it is important to have the attribution in place so that you can make informed decisions about the allocation of budget and effort.
However Facebook converts a potential customer using Lead Ads on Facebook only rarely visits your website afterwards – and Google Analytics therefore does not register Lead Ads and Facebook as the first touchpoint in the journey. Instead, the first email that causes the user to respond and go to the page will be attributed with the first click in the journey.
Keep this in mind when you subsequently evaluate your campaigns to find out what value they have created for you.
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Facebook Instagram Lead Ads: now both on Facebook and Instagram
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Since its launch in early 2016, the ad Target Lead Ads on Facebook has evolved to become one of the most popular of its kind. The ability to easily get email,…
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IT-Artikler. dk
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IT-Artikler. dk
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Written d. 1 feb 2017 – No comments
