Facebook is going after 5 years to become the world’s largest videoplaza. This was at a conference in London Vice-President of the social network of Nicolas Mendelssohn.
In her speech she also spoke about the plans to gradually give up the content of the text in favor of video. This is because in our world filled with information, videos — the best way to quickly and fully tell your story. The tendency to spread video content is connected with our desire to share information. Spread it through the word, says Mendelson, is now becoming obsolete.
She suggested also that within a few years, 360-degree video will be widely distributed, and VR-segment will grow significantly.
Mark Zuckerberg, CEO of Facebook, has repeatedly said that video will become increasingly important for the platform. This month, the social network introduced the ability to add video comments to posts. In may the company presented the service’s Continuous Live Video API, which allowed us to run a long video. They can last as long as the user wants, not 90 minutes as before. Save them, however, as of yet.
Spring is in the advertising platform Facebook, Audience Network, new advertising formats, and display it not only on mobile devices like before, but also desktops.
All of this suggests that Facebook is betting on video as the main format for both personal and marketing communications.
