Munich FC Bayern Munich has once again extended its multi-million euro partnership with main sponsor Telekom in the long term. The German football record champion and the DAX group announced the further cooperation until 2027 on Sunday before the Bundesliga match against VFL Wolfsburg. For two decades, Europe’s largest telecommunications company, headquartered in Bonn, has been advertising on the jerseys of the Munich-based Starkicker.
“It is very extraordinary that we have been together with Telekom since 2002,” said Bavaria’s CEO Oliver Kahn at a press conference in the Allianz Arena. The now 53-year-old also played with the distinctive “T” on the Munich jersey in his career as a goalkeeper.
The new five-year contract is expected to bring the Bundesliga Croesus a total of around 250 million euros. However, as usual, the contractual partners did not provide any information on the financial conditions.
Michael Hagspihl, Senior Vice President Global Strategic Projects and Marketing Partnerships at Deutsche Telekom, stressed that it is the longest partnership at the highest European level in football. “We’re really proud of it,” Hagspihl said. The investment in FC Bayern is absolutely worthwhile for the DAX company.