Whether you can create a good business by having a webshop depends on one number in particular: your conversion rate.
There is a 100% difference between having a conversion rate of either 1% or 2 %. It also means there is 100% difference in how much budget you can put into your marketing. The money you get 100 customers out of, your competitor only gets 50 out of – and in the long term it is thus you who can push the competitor out of the market.
Increasing your conversion rate is called conversion optimization. It is a process where you with split tests and user tests try to find out which barriers your users have in relation to using your website and completing a purchase.
Below you get 3 quick and concrete tips on what you can do to increase your conversion rate already today:
Show map and icons
Your customers want to be confirmed from the start that they can pay with their usual card and that they can be transported home to them.
You can therefore create some initial trust by displaying icons for card payment and shipping companies.
See, for example, how Whisky.dk do it at the top of their domain – you’re instantly aware of how to pay and get the item home:
If you accept payment with MobilePay, please show this. MobilePay makes it easier for the consumer to pay, and it should therefore also ensure you more conversions.
In the same header shows whiskey also, they are e-labeled and gives 5% in VIP discount.
Clear contact information and support
Your customers trust you if they can get in touch with you.
What often gives away fake webshops is that there is no visible contact information. It is not to be seen who is actually behind the shop.
On Incover.dk at the top of the page you can see the number for customer service and an actual picture of one of the webshop employees you may be lucky enough to get in touch with:
Not only is there a visible phone number – there is also a smiling girl. Much better it doesn’t get.
Create security with a price match
When we shop online, it is easy for us to compare prices and find the cheapest offer.
Therefore, webshops also help to push the price of a wide range of goods and services to the great delight of consumers.
But it also creates some uncertainty.
Your customers can think:
“What if I can get this item cheaper somewhere else?”
And even if they can not immediately, then the attempt itself can lead them away from your webshop again.
Also this problem you have the opportunity to easily solve by offering and making visible a ”price match”.
It does for example Arbea.dk that sell safety footwear, and they display it in their column on the front page with primary USPs (Unique Selling Points):
Even if you are not completely sure, you can continue with your purchase – because you know that you find the item cheaper elsewhere, then you get the difference paid contact back by Arbea.
Now it’s your turn-it’s time to implement the changes!
Get more conversions in your online store
Whether you can create a good business by having a webshop depends on one number in particular: your conversion rate. There is a 100% difference between having a conversion rate…
Written d. 8 apr 2016-No comments