With the help of a hashtag – keywords marked with the symbol #, – social media users group content and include messages in information channels. Click on the word or expression from the grid – you get other messages for the selected topic. The function supports all popular social networks.
Below are four simple advice on how to work with hashtags.
1. Choose your keywords
To choose the right keyword – it means to achieve 50% of success from the usage of a hashtag.
Suppose you wrote an article on the topic of search engine optimization and add #SEO. In this case, the hashtag would work if the text is written in English and intended for foreign audiences. If the article is intended for Russian-speaking users, it is better to use #SEO. By the way, don’t confuse Russian and English, “SEO”: the second acronym is synonymous with the words “head”, “Director”.
2. Do not go overboard with the amount
Too much – not good. Understand that I want to grasp the immensity and throw the hat: and there, they say, even the cucumbers will be planted. It is not necessary – a pair of hashtags is enough. The more, the worse readability and more likely that the content will be mistaken for spam.
3. Combine labels
Do not use as hashtags low-frequency words and expressions. However, too General, too do not take the coverage will be large, but the number of hits is low. Combine popular with a specific hashtag.
4. Invent a new
Go to any review of the trends of digital marketing is in the top three, the phrase “unique content”. Today to surprise the user is more difficult than to puzzle the cat in the Monty Python sketch. Here all means are good, including #. Think bright hashtag based on the game of words, – the ideal is to play your brand name. Users will remember him.
Using hashtags, turn off the beaten track – combine the obvious with the new 50/50, and your marketing will produce the effect.