[Aura](https://www2.movistar.com.ec/aura/), Movistar’s virtual assistant, arrives in Ecuador to be able to consult and resolve doubts to its clients related to the services contracted with Movistar. In this way, a new experience arrives in which users will be able to manage their services through voice or text, in a simple way and in real time.
Telefónica Ecuador wants its customers to solve their doubts as quickly as they need itwhether they are prepaid or postpaid. Therefore, thanks to the Aura virtual assistant in the My Movistar application, you can make inquiries about the available balance, hire more data, pay the bill, activate a prepaid combo or even warn that your phone has been stolen. In addition, it is able to detect if the client is asking for an incident or claim that needs the attention of a human agent so that the request is resolved in the best possible way.
A bet to be closer to customers
This is how he presented it José Manuel Casas, CEO Movistar Ecuador: * ” We continue to innovate in terms of service. Now we also do it through Artificial Intelligence, so that we serve our customers more quickly and in a timely manner. We seek to answer your questions and concerns with agility. The launch of Aura in Ecuador is another sign that the customer is at the center of our daily work.”*
The virtual assistant, which is constantly growing showing different use cases and functionalities, will be available soon on the commercial website and also social channels such as WhatsApp, as mentioned Irene Gómez, Global Director of Telefónica Aura: “Artificial Intelligence is a technology that opens up huge possibilities and with Aura we want to take advantage of its full potential for our customers to interact with us in real time and in a personalized way. And that they do it through the channel that they like the most at all times. In Ecuador it starts being available through the Mi Movistar app but will reach other channels as it is doing in other countries where it is available even through RRSS, websites or apps””
This incorporation is the result of all the digitalization process developed by the Telefónica Group with the aim of building a relationship based on trust with its customers. If you want to know more about Aura in Ecuador, visit their website.