Every year there are new methods of promotion of goods and services. And may not be noticed as methods, which yesterday provided a good income, is today rapidly losing its effectiveness. However, some manufacturers continue to cling to the familiar ways of doing business. And this is not surprising – it’s difficult to believe that the world can change so quickly.
How to determine is out of date if your approach to business? If you agree with the following statements, you should think about your approach to advertising.
1. Internet marketing ensures a high return ratio
In 2015 a large company noted that the indicators ROI (popularity services based on the ROI) for Internet marketing is higher than for the traditional. Only 18% of the TV advertising improves the indicators of recovery, despite the fact that it still accounts for 60% of all advertising costs.
The Internet, unlike television, gives you the opportunity to fine tune the strategy as it has more tools of promotion.
2. Most importantly, to generate more content
It is not necessary to create lots of low quality content in the hope that something posted will improve. Quality content, tailored to the principles of content marketing to attract new customers and raise your website in the rankings.
3. For a successful campaign you need only a website
In fact, the website is not enough. To a potential buyer visited him, he needs to know about its existence. To do this, place contextual and targeted advertising in search engines and the sites visitors which can be interested in your product.
Advertising in social networks, including groups and pages devoted to your activities, also increase the return of the goods.
4. I don’t need Internet marketing because my target audience doesn’t use social media or even the Internet
Among the older generation found more and more willing to learn latest technologies. Age Dating with the Internet is reduced – even the kids all get up early to use it. Although they are not customers, but can influence the decision of parents who have purchasing power.
5. Internet marketing is too expensive
Any enterprise involves costs. To minimize the spending on promotion on the Internet, use the services of an advertising Agency or hire a specialist who would be responsible for it. Seriously go to the selection: gather more information on advertising Agency and read the reviews of his past customers to not have to pay twice.
