Starting a webshop is for many Danish entrepreneurs a good way to become self-employed.
Especially because with dropshopping – where you have the shop, but stock and thereby the large capital binding is handled by another party – it is possible for you to start the webshop without having to bind a large amount of money to start with.
What many discover, however, is that the start-up of the webshop is not the difficult part. On the other hand, it takes a long time to market the webshop and ensure a stable influx of customers once you are ready to take orders.
The worst thing you can do is to simply lower your prices. You fight with your competitors, with your suppliers, and you create a business that is not sustainable. Instead, let’s take a look at how you can market your webshop in a sustainable way and get more customers:
Get links from your suppliers
The webshop is located in Aarhus Made4men.dk. it is part of the Firtal Web. The webshop is very successful in selling products to men, including an impressive collection of shaving tools.
Since the webshop started in 2008, many competitors have joined. That the webshop is still doing as well as it does is connected in particular with an exceptionally well-run warehouse and a skilled man in the lead to market it: Chris Kleis Rasmussen.
Made4men.dk works with search engine optimization by offering the best on-site experience –fast page loading, useful product descriptions and more-and by getting referrals from their suppliers.
In a blog post, Chris Kleis describes how, by systematizing his suppliers, he succeeds in getting links from many of them. These are relevant and natural links that act as the recommendations in Google’s eyes. It is also real enough, because when suppliers leave Made4men.dk selling their goods is also a seal of approval by the store.
You can read Chris Kleis post ‘ here and let yourself be inspired by the method. It’s simple and straightforward, but far too few get it done although there is a lot to be gained in your work with your webshop’s organic locations here.
Make it easy for your customers to pay
Some of your customers would like to pay with their Dan card. Others have a MasterCard. Others – here we are talking about companies in particular-would prefer to get the bill on an invoice and pass it on to the bookkeeping. And quite a few Danes are getting used to paying for their goods with MobilePay.
The easier you make it to pay – that is, in practice, the more options for payment you offer-the more payments (customers) you will also get.
Stigefabrikken.dk from Roskilde is distinguished by offering the following payment options already:
- All common credit cards
- And Ean invoicing to public customers
And MobilePay from Danske Bank is being integrated.
A store where MobilePay is already integrated by Rito.dk ApS from Skive. Here, already in the first month of integration, more than 15% of customers chose to take advantage of the opportunity. An unknown percentage of these had paid with their credit card if it was not possible to pay with MobilePay. But it is also certain that more new customers have arrived because MobilePay payment is easy and possible.
Give the opportunity for your customers to shop their way. Then they also come back again.
Events on Facebook
Rito should also be mentioned in connection with the marketing of your webshop.
Rito.dk selling yarn and hobby supplies. In connection with Black Friday, the store chose to make an event on Facebook, where interested parties could sign up and thereby get updates from the store throughout the day with new offers.
It chose more than a thousand people to use!
Not only can the store reach the thousand people with relevant marketing throughout the day. When they” like ” and comment, Rito appears.dks event also for all their friends and acquaintances.
And it costs nothing to create an event on Facebook, so it is not a lie.
Now it’s your turn. Good luck with the webshop!
How to get more customers in your online store
Starting a webshop is for many Danish entrepreneurs a good way to become self-employed. Especially because it with dropshopping-where you have the shop – but stock and…
Martin M. Jørgensen & #13;
Written d. 25 feb 2016 – 1 Comment