How to get on the Virtual Reality wave

Virtual Reality is finally reaching out to the general public and has already left its digital mark on industries such as the gaming industry, the real estate industry and retail.

Many companies – startups as well as well – established ones-will therefore inevitably have to relate to VR in one way or another in the future. In any case, if they want to keep its competitors pace and ride along on the digital wave.

Many companies have already taken virtual reality under their wings and implemented it in their digital marketing strategy or in their product portfolio. For example, more stores are starting to get virtual tours of their stores that can be displayed in VR. In this way, they can display their beautiful, different or aesthetic stores and products online in an innovative and innovative way.

Several companies also use VR headsets in their physical stores for the purpose of selling a product. Among other things, an American store allows its customers to climb a mountain virtually while physically testing the hiking boots that the store sells. A way to add an extra dimension to the experience of the product.

Virtual Reality is a unique experience, and you have to try it before you really understand what it is and what possibilities it has. The possibilities are endless, and companies should decide whether VR as technology can open expensive doors for them.
How to get started with VR
Before you go into the think box about how you as a company can benefit from VR, you should first and foremost test different VR equipment.

Easy and relatively cheap, you can try your hand at VR. All you need is just a smartphone and a Google Cardboard headset for the tidy sum of 35 kr. By this equipment you use your smartphone as a screen and computer to experience virtual reality-what you supposedly want to call virtual reality on a basis beginner-level.

Via Google Street View, This equipment will take you on a journey around the streets and alleys such as around the cozy nooks of Rome. You will also be able to try different games and apps, however in an extremely simple way. Should you use virtual reality for business purposes, this equipment will quickly become too simple.

If you want to try VR equipment in a higher quality, then you can try Samsung Gear VR, where you also only need a smartphone, an Android. The headset is in much higher quality than the aforementioned and even provides access to a wide range of apps and games. If you own an Android smartphone, then this equipment will clearly be the best place to start.
Rankings for VR beginners:

* Google Cardboard-7 out of 10 points.
The headset is both user-friendly and budget-friendly, but most will likely quickly demand a better quality. The price for the equipment is between 40-400 kr.

* Samsung Gear VR-9 out of 10 points.
The headset is also user-friendly and in a significantly better quality than the aforementioned. It is ideal for those who want a really nice introduction to the world of virtual reality and not least opportunities. The headset can be purchased for 793 kr.

How to get started professionally
Do you play with the idea of making use of VR in business contexts? Then you should choose to invest in something more advanced and professional equipment like the Oculus Rift or HTC Vive.

It is among the best VR equipment currently available on the market and also assumes that you have a high end computer available to be able to display the graphics. It is not a budget-friendly equipment and not at all if you simply have at your disposal a MacBook, but as soon as you try the equipment, then you have no doubt why it requires a high-end computer. It is in a completely different league and provides a much more realistic experience.

The Oculus Rift is every gamer’s dream, as the equipment can be used for a wide range of games and apps. In addition, the technology has a very accurate tracking, which gives the user a true-to-life experience.

HTC Vive differentiates itself slightly from Oculus by, since it has a ’room scale’ feature. This means that when you as a user move around a defined area in the real world, you even move around in the virtual world.

This can be done with the help of: sensors in the room, which track the user’s hands and head. This way you can interact with VR in a completely new way, making this VR experience the most real-world. You can pick things up in the virtual world, bend down or run around and play paintball against other online VR users. That’S exactly why HTC Vive is currently. most favorable equipment for businesses to make use of.

We will no doubt see and hear far more about VR in the near future, and the technology will no doubt be continually improved, taking people on wild virtual journeys through time and place. Headsets will become smaller and lighter, and computers will become more powerful, the tracking itself will be even more accurate, and in the future you will most likely not be carsick by virtual reality.

VR has lots of possibilities, and as a company you should consider whether you can and should jump on this digital VR wave and create unique experiences for its users, customers, collaborators etc.v. Not least could strengthen its brand, showcase its products in a new way or maybe even sell its products via VR.
Rankings for companies:

* Google Cardboard-4 out of 10 points.
If you are going to use VR for a professional purpose, then the quality of this equipment will not go far. The price is between 4-400 kr.

* Samsung Gear VR-7 out of 10 points.
The equipment is in far better quality than the aforementioned, and in addition, it is a travel-friendly headset that is easy to transport. This makes it easy to take VR with you on your business trips. The price is 793 kr.

* Oculus Rift-8.5 out of 10 points.
The quality of this equipment is formidable, and with the new Oculus touch controllers it is worth considering how to make use of this equipment in business contexts. The price is on the slightly higher scale of DKK 6,000.

* HTV Vive 9,5 out of 10 points.
This equipment is very comparable to the Oculus Rift, as it is likewise VR at a very high level with a large selection of apps and games. The only noticeable difference is that you can interact with this equipment to a greater extent due to the’ room scale’function. A feature that allows you to physically move around the virtual world when moving around the real world. You get a VR experience you can not get with the other equipment, and the price is 7299 kr.

Written by Anne-Kathrine Utzon in collaboration with photographer Matt Marsh.